Advice from Social Media Marketing Guru, Gerry Moran.
Gerry Moran’s blog (http://marketingthink.com/blog/) is a must read for any new small business or freelancer.
My advice to most small businesses is:
- Promote Your Social Media Channels. If you have social media channels, include them on your direct mailer to make sure you are connecting with customers on their terms.
- Always Link To Your Business’ Social Media Channels. Make sure you are not linking to a personal social media account to make sure are delivering an experience that supports your business.
- Use More Than Social Media Logos. All businesses need more than a Facebook or Twitter logo. Make sure to include your Twitter handle (e.g., @JoesGarage) and Facebook (e.g., Facebook/JoesGarage) name, so customers do not have to search for your account.
- Keep Your Social Media Pages Updated. Don’t waste your time listing Facebook and Twitter pages if you are not going to update them daily – twice a day for Facebook and 4-5 times a day for Twitter. And, if you are a food business, you really need to be on Pinterest!
- Tell Me Why I Need To Scan A QR Code. Make sure to tell your customers why they need to scan these codes. Make sure to give the proper real estate to the offer vs. the QR codes.
- Add More Contact Information On Your Mailer. Place your website and social platforms prominently along with your phone numbers, since you need to connect with the customer on their terms.
- Use Google Plus To Make It Easier To Be Found. If you are not using Google Plus, your small business is suffering from underperforming search engine optimization (SEO). That means your customers are not finding you! If you don’t know what this means or understand the importance of Google+, then you need some help!
- Find A Part-time Marketing Coach To Add To Your Team. Do not rely on your direct mailer sales staff as a social media or marketing consultant. When working with them, ask about their social media and integrated marketing experience.