Social Media and Technical Communication


Check out this great article on social media and technical communication–the wave of the future. 

How Social Media Changes Technical Communication

So, how has social media changed your technical writing?

Social media amplifies everything. If a company makes a mistake (remember the BP oil spill in 2010?), the social media buzz can be devastating to its image. Conversely, if a company does something great or develops an interesting new product (remember when the IPad made its debut?), the social media buzz can be invaluable. For a technical communicator, social media is one of its biggest challenges. Technical communicators have lost their absurdity and anonymity; their work is no longer seen by only a few users–through social media, the world has become the editor for all technical writers.


3 thoughts on “Social Media and Technical Communication

  1. Man, that’s a heavy question! So many answers! It has a lot of positives and negatives. Obviously, the web in general has opened up so many different doors that it makes my head spin! I might not have pursued a career in newspaper/magazine or any traditional marketing, but helping the little guy in my home town is definitely up my alley!

    I do think it’s hard to let people know they need a writer, though. How do you tell someone their grammar and punctuation make their product less credible? Anyone can create their own website these days, they just don’t realize a bad one can do worse damage to your brand than no website at all! Social Media is where it’s at, so at the end of the day I have to keep up or get out!

  2. Thanks to social media marketing it may become all the more important for people to engage in “Right Speech”, that is, to abstain from lying, from divisive speech, from abusive speech, and from idle chatter.

    Note: See the third factor of the Noble Eightfold Path.

  3. Technical Writing is a broad term. I am a Technical Author and SME. I know most are not one in the same, but for the company I work for they are. I write repair content for field technicians to diagnose, troubleshoot, and repair TV’s. At this point all content is internal and unaffected by social media.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s